Read it if…
Founders and managers facing layoffs, tough competitors or a company in trouble.
Skip it if…
You have not yet led a team – much of it will feel abstract.
Key ideas in 2 minutes
- Tell your team the truth, especially when the news is bad.
- Know the difference between leading in peacetime and in wartime.
- Take care of the people, the products and the profits – in that order.
Our review
Raw and practical. Horowitz writes about the moments business schools skip – firing friends, running out of money, deciding whether to sell.
Keep it on your shelf for the day things go wrong. That is when it is most useful.
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