Business & Startups: from idea to lasting company

Begin with Indian founders' stories, learn to start small, test ideas like a scientist, live a founder's journey, think bigger, survive the hard parts and learn what makes organisations great.

7 books · Beginner → Advanced · Read in order

1
Beginner★★★★★
Connect the Dots
Rashmi Bansal
Why now: Start here. Real Indian founders prove you can begin from anywhere.
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2
Beginner★★★★★
The $100 Startup
Chris Guillebeau
Why now: Turn a skill into a small business with very little money.
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3
Intermediate★★★★★
The Lean Startup
Eric Ries
Why now: Test your idea with real customers before you build too much.
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4
Beginner★★★★★
Shoe Dog
Phil Knight
Why now: Feel what the early years of building a company are really like.
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5
Intermediate★★★★★
Zero to One
Peter Thiel with Blake Masters
Why now: Challenge your thinking: how do you build something truly new?
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6
Advanced★★★★★
The Hard Thing About Hard Things
Ben Horowitz
Why now: When things go wrong: honest advice for leading through a crisis.
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7
Advanced★★★★★
Good to Great
Jim Collins
Why now: Once you have a team: what separates good organisations from great ones.
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