Read it if…
Managers, founders and leaders thinking about building something that lasts.
Skip it if…
You are still at the idea stage – this is about growing an existing organisation.
Key ideas in 2 minutes
- Get the right people on the bus before deciding where to drive it.
- Find your "hedgehog": where passion, being the best and your economic engine meet.
- Great results come from steady pushes on a flywheel, not one dramatic moment.
Our review
A research-based classic full of memorable ideas. Some of the companies featured later struggled, so treat the lessons as principles to think with rather than guarantees.
The flywheel and "first who, then what" chapters alone are worth the read for anyone building a team.
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