Read it if…
Anyone who dreams of starting something – it reads like a novel.
Skip it if…
You want a how-to guide rather than a personal story.
Key ideas in 2 minutes
- Early years of a business are full of chaos – that is normal.
- Cash flow problems can threaten even a fast-growing company.
- Loyal, unusual people often build great companies.
Our review
One of the most honest founder memoirs ever written. Knight does not pretend he had a master plan – he shows the fear, luck and stubbornness behind the brand.
If business books bore you, start with this one. You will not want to put it down.
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