Read it if…
Ambitious founders and thinkers who want to challenge their assumptions.
Skip it if…
You want a practical how-to; this is a book of big, sometimes controversial, opinions.
Key ideas in 2 minutes
- Ask: what important truth do very few people agree with you on?
- Aim to dominate a small market first, then expand.
- Competition can destroy profit – try to be different, not just better.
Our review
Short, sharp and deliberately contrarian. You will not agree with everything, and that is what makes it a good thinking exercise.
Best read after you have some business experience, so you can argue with it.
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