Read it if…
Students, professionals, sales people – anyone who works with people.
Skip it if…
You find old-fashioned examples distracting; the book is from the 1930s.
Key ideas in 2 minutes
- Don't criticise, condemn or complain – it only makes people defensive.
- Remember names and be genuinely interested in others.
- Let the other person feel the idea is theirs.
Our review
Nearly a century old and still one of the most useful books on people skills. The advice sounds simple, but very few of us actually practise it.
Try one principle a week at home and at work. You will notice the difference quickly.
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